Frequently Asked Questions


+ How do people find out about Zencare?

With 60,000 page views and 600 therapist-client connections made each month, users learn about Zencare from a variety of targeted marketing strategies. We advertise online and in print, rank highly on Google search results, partner with local press and bloggers, give talks at companies, universities, and community groups, and build our own online presence through social media and e-newsletters. Due to the high quality of our therapist network, Zencare is the preferred referral tool for local hospitals, universities, and treatment centers, and we build strong relationships with referral coordinators on behalf of our therapists. In addition, we provide highly personalized support to individuals who contact us directly for guidance in their therapist search, which encourages the flow of word of mouth referrals.

+ How much is your service?

The Zencare membership includes unlimited client referrals, a beautiful webpage, SEO (search engine optimization), professional photography, videography, copywriting, and invitation to our professional community and networking events. It is an annual membership of $49/month paid annually or $54/month paid monthly. There is a one-time set up fee of $99 to cover the upfront services. We also offer a special rate for group practices, which includes a group practice page. Please see our pricing page here!

+ Why is there an annual commitment?

In order to maintain the quality of our network and platform, we invest substantial time and effort in getting to know outstanding therapists, as well as providing professional photography, videography, and copywriting that is tailored to each individual practice. The annual commitment allows us to provide this level of in-depth, individualized service, while keeping membership affordable for our therapists.

+ What do you look for during the onboarding process?

We look for therapists who provide clinically excellent care, are deeply compassionate, and share our passion for increasing access to mental health care by streamlining the therapist search. We want this to be a good fit for both you and Zencare, and are excited to learn about your approach and areas of expertise. Read more on our therapist vetting process.

+ What does the Zencare onboarding process involve?

Our onboarding process consists of three steps:

  1. An introductory call to get a sense of your practice and mutually assess your fit with the Zencare model.

  2. A video interview with a member of the clinical team, who will ask detailed questions about your approach, areas of expertise, and populations you see in your practice, followed by approval from our Medical Advisor.

  3. Watch your online presence come to life as we schedule a photo and videoshoot and craft individually tailored written content. We'll send your profile to you for approval before it goes live, and you can start accepting new clients!

+ How many referrals do therapists get?

Therapists who take insurance receive between 30 - 50 referrals per year, with the exact number varying based on location, specialties, populations treated, availability, and accepted insurances. Therapists who do not accept insurances typically have fewer, but more profitable referrals. For the majority of Zencare clinicians, the estimated return on investment ranges from $8,000 to $20,000 per year. If you receive only three new clients and see them for 12 sessions each, you will already see an 800% return on investment while filling your practice with clients who are the right fit for you.

Because we work with only select, outstanding clinicians, we are dedicated to the success of every member. Read some our happy therapist stories here.

+ I only have 1 or 2 slots open. Why should I pay for advertising?

One or two open slots costs you hundreds of dollars in session fees every week. If you filled just one slot with a client you saw three times, you’d already see a return on Zencare membership investment. In addition, having a professional online presence is crucial even when you are completely full to remain relevant within the therapy space and ensure you have a continually engaged client base. The Zencare support team also updates your availability on a monthly basis, so when you are full, you can turn off the flow of referrals and save the time spent going back and forth with clients just to say you can’t see them.

+ I’m already on another referral website. Why should I join zencare too?

Zencare differs from other referral sites in three significant ways:

  1. You'll see more clients who fit your practice: Our clinicians tells us that clients referred through Zencare are a better fit for their practice compared to other referral platforms. Because we take the time to get to know your practice and build a robust, differentiated online presence, clients are able to reach out as educated consumers, allowing you to build longer-term relationships. Attract clients who make your work feel fulfilling and empower them to feel confident in their decision, reducing burnout from “therapist shopping.”

  2. You're joining an exclusive community of outstanding clinicians: While other referral websites are crowded with identical profiles, at Zencare, we limit our platform to vetted therapists only and carefully craft each profile to be distinct and let your individual strengths shine.

  3. You're creating a markedly more beautiful and professional online presence: A Zencare profile includes professional photos and video, and a professional statement written just for you. We reduce phone tag between therapists and prospective clients through our signature phone consultation system, and keep your availability and insurance information up-to-date.

+ Do I have to have a photoshoot with Zencare or can I supply my own photos and videos?

We ask all therapists to schedule a photo/videoshoot with us, both to ensure we produce high-quality profiles and to deliver consistent user experience.

Our users say that the video is one of the most influential factors when deciding which therapist is the right fit, so it is important that they are produced in a consistent format and standard of quality. We do not accept homemade videos or photos, even if they are shot by a professional photographer, to deliver this uniform user experience.

We know the photoshoot can be nerve-wracking, so we provide plenty of information and prompts on how to prepare ahead of time! The photo/videoshoot is 50min long (they fit in between sessions!), and a member of our team will be present to coach you through the process. We will also ask you to check your photos during the photoshoot so you are fully satisfied with the photos that will be added to your profile.

Here are some sample videos you can view: Example 1, Example 2, Example 3. While these examples vary in length, all our videos going forward are recorded for a max 1min 30sec, which our data has shown is the optimal length.

Please don't hesitate to contact us with any questions about this -- we understand it is a new and out-of-the-ordinary experience for most clinicians!

+ Have more questions?

Our local team usually responds within a few hours. Email our Therapist Success Manager, Maggie, at for additional questions!

Schedule a free initial call to learn more.